Our trusty internet overlords, Google, have according to some fans bought the root of all that is evil on the internet, DoubleClick, purveyor of the internet filth that is 'animated online advertising' (you know what I mean; those annoying adverts with a series of ducks to 'shoot' or a fly to 'zap' by clicking on it), for $3.1bn dollars.
Whilst some, as mentioned, do not like this acquisition, I personally think it could be a good thing for the net. Google have a style of business which utilises 'silent ubiquity' for its services. In other words, they provide the services in such a way that they do there job without imposing upon you in some outlandish way. Whilst I doubt Google are suddenly going to refuse animated adverts via DoubleClick, I do think they will introduce some tougher forms of quality control on those adverts - scaling down their annoying nature.
Another issue with DoubleClick was its perceived privacy invasion and large 'nefarious' customer base (warez sites, spam sites etc...). Hopefully, Google will put an end to these problems and force the illegitimate sites elsewhere.
Whilst I am in no way a 'fanboy', a term which is used widely and indiscriminately on technology sites, I do think that this purchase is A Good Thing™ and could lead the way to a nice 'clean' advertising arena. Here's to hoping anyway!
No comments:
Post a Comment